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Having directed so much of Canelo Alvarez’s career, from Mexican television through multiple boxing world titles, Oscar De La Hoya feels equipped to comment on his upset loss last week to light-heavyweight champion Dmitry Bivol

“The fact that the promoter of this event pushed Bivol on Canelo, it was the dumbest move in boxing history … it’s not knowing boxing,” De La Hoya said, calling out Matchroom’s Eddie Hearn without ever naming the promoter.

De La Hoya split with Alvarez (57-2-2, 39 KOs) after the fighter sued for and won his release from the promoter in 2020. Alvarez argued a breach-of-contract, filing that Golden Boy did not provide him a fight as the COVID-19 pandemic raged.

Hearn replaced De La Hoya, and staged three super-middleweight bouts that led to Alvarez standing as the undisputed 168-pound champion in November when he fought under the Premier Boxing Champions banner.

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Earlier this year, Alvarez opted for a multi-fight package with Hearn and DAZN that featured Bivol and a planned trilogy meeting against rival Gennadiy Golovkin at 168 pounds in September. 

Alvarez rebuffed a two-fight offer from PBC that could’ve included 168- or 164-pound fights against unbeaten middleweight champion Jermall Charlo, unbeaten welterweight champion Errol Spence Jr. or unbeaten former 168-pound champion David Benavidez. 

“It was the stupidest move … whoever allowed Canelo to fight Bivol. I would’ve never allowed Canelo to fight Bivol,” De La Hoya said. “Look exactly at what happened. Canelo’s on the top of the world. He’s the king. Why fight a guy that if Canelo fights 10 times, he loses 10 times? And he has nothing to gain. Nothing to win. Nobody knew Bivol.” 



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