One of the iconic voices of Memphis broadcasting, Bobby O’Jay, has died. The Tennessee Radio Hall of Famer was 68. 

iHeartRadio, parent company of the WDIA radio station where O’Jay served as DJ and program director, announced the news of his passing Tuesday afternoon. No cause of death was given. O’Jay had been on the air Tuesday hosting his morning show.

In a career that spanned six decades, O’Jay interviewed top Black celebrities from James Brown to Kevin Hart, took on politicians, preachers and police, talked openly about his own life experiences and, in the process, became synonymous with radio in Memphis.

“Bobby was steady, he was steadfast,” said his friend Fred Jones, founder of the Southern Heritage Classic. “The people in this community respected Bobby. No matter where you’d go, you’d hear people ask: ‘Did you hear what Bobby O’Jay said this morning?’ His reach was strong across the whole breadth of the community. Few can maintain that kind of impact in the radio world, which is always changing and evolving.”

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