As grocery prices rise, alt-meat takes a bigger bite of Big Meat’s burger


These price reductions, against a backdrop of surging grocery prices overall, have pushed the skeptics and the curious over the edge: They’re trying it. Beyond Meat’s grocery store revenue was up 108 percent in 2020, with more people reportedly becoming repeat customers. And while Impossible Foods, a private company, doesn’t release sales numbers, in 2020 it expanded retail sales from fewer than 150 grocery stores to 17,000 stores, as well as via direct-to-consumer sales.



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